Strategic sport communication

Strategic Sport Communication, second edition, explores the sport industry's exciting and multifaceted segment of sport communication. With communication theory, sport literature, and insight from the industry's leading professionals, the text presents a standard framework that introduces...

وصف كامل

التفاصيل البيبلوغرافية

المؤلفون الرئيسيون:	Pedersen, Paul Mark PhD (مؤلف), Laucella, Pamela C. PhD (مؤلف), Kian, Edward (Ted) M. PhD (مؤلف), Geurin, Andrea N. PhD (مؤلف)
التنسيق:	كتاب
اللغة:	English
منشور في:	Champaign, IL Human Kinetics [2017]
الطبعة:	Second edition.
الموضوعات:	Communication in sports. Sports administration.