Strategic sport communication

Strategic Sport Communication, second edition, explores the sport industry's exciting and multifaceted segment of sport communication. With communication theory, sport literature, and insight from the industry's leading professionals, the text presents a standard framework that introduces...

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Autori principali:	Pedersen, Paul Mark PhD (Autore), Laucella, Pamela C. PhD (Autore), Kian, Edward (Ted) M. PhD (Autore), Geurin, Andrea N. PhD (Autore)
Natura:	Libro
Lingua:	English
Pubblicazione:	Champaign, IL Human Kinetics [2017]
Edizione:	Second edition.
Soggetti:	Communication in sports. Sports administration.