Brown, S. A., & Gulycz, M. (2002). Performance-driven CRM: How to make your customer relationship management vision a reality. Wiley.
Chicago Style (17th ed.) CitationBrown, Stanley A., and Moosha Gulycz. Performance-driven CRM: How to Make Your Customer Relationship Management Vision a Reality. Etobicoke, Ontario: Wiley, 2002.
MLA (9th ed.) CitationBrown, Stanley A., and Moosha Gulycz. Performance-driven CRM: How to Make Your Customer Relationship Management Vision a Reality. Wiley, 2002.
Warning: These citations may not always be 100% accurate.