00000nmm a2200000 i 4500 UP-1685506469195156332 Buklod 20260417140306.0 cr ||||||||||| 260417s2021 xxk o d eng|| 9781474299381 (eBook) FA-177eb EBSCO International, Inc. P4,895.00 DCFA rda eng DMLUC NC 998 R35 2021eb Raizman, David author. Reading graphic design history image, text, and context David Raizman. London Bloomsbury Visual Arts 2021. 1 online resource text rdacontent computer rdamedia online resource rdacarrier "Reading Graphic Design History uses a series of key texts from the history of print culture to address issues of class, race and gender. It encourages the reader to look at print advertising, illustration, posters, magazine art direction and typography aesthetically but also critically. David Raizman's innovative approach intentionally challenges the canon of graphic design history and various traditional understandings of graphic design that have privileged certain schools or movements. He re-examines 'icons' of graphic design in light of their local contexts, avoiding generalisation to explore underlying attitudes about various social issues. He encourages new ways of reading graphic design that take into account a broader context for graphic design activity, rather than generalisations that discourage the understanding of difference and the means by which graphic design communicates cultural values"-- Provided by publisher. Graphic arts Social aspects. Graphic arts Political aspects. Graphic arts History. http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2652705 Full text access requires UP Webmail login FO UPD DCFA NC 998 R35 2021eb Electronic Resource