00000nmm a2200000 i 4500 UP-1685474870047053070 Buklod 20230610131821.0 t rm |||| ud cr ||||||||||| 230610s2020 xx |o d eng|| 9780300259537 (eBook) FA-180eb EBSCO International, Inc. P2,695.00 DCFA rda eng DMLUC Z 246 C44 2020eb Cheng, Karen author Designing type Karen Cheng. Second edition. New Haven, Connecticut Yale University Press 2020 1 online resource text rdacontent computer rdamedia online resource rdacarrier The now-classic introduction to designing typography, handsomely redesigned and updated for the digital age In this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type—what designers need to consider, their rationale, and issues of accessibility—in the context of contemporary processes for the digital age. Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng's text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics. Type and type-founding. Graphic design (Typography) Graphic arts. Full text access requires UP Webmail login http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2681721 FO UPD DCFA Electronic Resource