<?xml version="1.0" encoding="UTF-8"?>
<collection xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd" xmlns="http://www.loc.gov/MARC21/slim">
 <record>
  <leader>00000nam a2200000 i 4500</leader>
  <controlfield tag="001">UP-1685474870047041299</controlfield>
  <controlfield tag="003">Buklod</controlfield>
  <controlfield tag="005">20230417144237.0</controlfield>
  <controlfield tag="006">ta    r    |||| u|</controlfield>
  <controlfield tag="007">ta</controlfield>
  <controlfield tag="008">230417s2020    mdua   |r|  b 001 0 eng||</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="a">9781538117606 (pbk. : alk. paper)</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
   <subfield code="a">20932810</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
   <subfield code="a">LBSOR/DLC</subfield>
   <subfield code="d">DMC</subfield>
   <subfield code="e">rda</subfield>
  </datafield>
  <datafield tag="041" ind1=" " ind2=" ">
   <subfield code="a">eng</subfield>
  </datafield>
  <datafield tag="042" ind1=" " ind2=" ">
   <subfield code="a">DMLUC</subfield>
  </datafield>
  <datafield tag="090" ind1=" " ind2=" ">
   <subfield code="a">P 90 </subfield>
   <subfield code="b">M563 2020</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
   <subfield code="a">Mindich, David T. Z.</subfield>
   <subfield code="d">1963-</subfield>
   <subfield code="e">author.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="4">
   <subfield code="a">The mediated world</subfield>
   <subfield code="b">a new approach to mass communication and culture</subfield>
   <subfield code="c">David T. Z. Mindich, Temple University.</subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2="1">
   <subfield code="a">Lanham, Marylandf</subfield>
   <subfield code="b">Rowman &amp; Littlefield</subfield>
   <subfield code="c">c2020.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
   <subfield code="a">xiv, 479 pages</subfield>
   <subfield code="b">color illustrations</subfield>
   <subfield code="c">28 cm.</subfield>
  </datafield>
  <datafield tag="336" ind1=" " ind2=" ">
   <subfield code="a">text</subfield>
   <subfield code="b">txt</subfield>
   <subfield code="2">rdacontent</subfield>
  </datafield>
  <datafield tag="337" ind1=" " ind2=" ">
   <subfield code="a">unmediated</subfield>
   <subfield code="2">rdamedia</subfield>
  </datafield>
  <datafield tag="338" ind1=" " ind2=" ">
   <subfield code="a">volume</subfield>
   <subfield code="b">nc</subfield>
   <subfield code="2">rdacarrier</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
   <subfield code="a">Includes bibliographical references and index (pages 465-477).</subfield>
  </datafield>
  <datafield tag="505" ind1="0" ind2="0">
   <subfield code="a">A new approach to media in your life -- Growing up in a mediated world -- How we acquire language : communication and community -- The brain and the birth of writing -- Printing, the mass public, and the mass private -- Newspapers in a digital media world -- Magazines and the construction of the story -- Going global : the telegraph -- Radio, music, and the soundtrack of our lives -- Writing images and movement: photography -- Movies and the dream factory -- Television : broadcasting and narrowcasting -- Advertising -- Public relations -- Law and ethics, media and journalism -- Media and agenda setting in the political sphere -- The new media explosion -- In the midst of a revolution, imagining the future.</subfield>
  </datafield>
  <datafield tag="520" ind1="0" ind2=" ">
   <subfield code="a">&quot;Written for students to engage in how we communicate with one another, how we understand our world, and how media shapes us. Using stories of our media and culture, this book offers historical context, integrates new media advances into each chapter, and takes an interdisciplinary approach to the study of communication&quot;--</subfield>
   <subfield code="c">Provided by publisher.</subfield>
  </datafield>
  <datafield tag="520" ind1="0" ind2=" ">
   <subfield code="a">Today's students have a world of knowledge at their fingertips and no longer need textbooks filled with names and dates crammed into a single volume. The Mediated World takes as its starting point that readers want a compelling story, a good read, an intelligent analysis, and a new way of looking at the media revolutions around us. It is designed as a lifeline to help students interpret the sea of media washing over us all.&#13;
&#13;
The Mediated World is written for students who want to understand how we communicate with one another, how we process our world, and how the media shapes us. Written in an engaging and narrative style that focuses on concepts and real-world contexts, this book helps students recognize their own personal relationship with media and gives them the tools to push back against the media forces. One of the primary goals of the Mediated World is to empower readers by giving them a thorough understanding of the media and by teaching them how to both counter the force of the media and use this force for their own ends. Readers of this book come to recognize that they have the potential to be not only active consumers of media but producers of it on a scale never seen before.&#13;
&#13;
FEATURES:&#13;
-Chapter openings with vignettes and learning objectives&#13;
-Summaries for each chapter to review important material&#13;
-Three different types of sidebars to drill concepts and test skills&#13;
-Marginal glossary for key terms&#13;
-Full suite of web ancillaries at www.themediatedworld.com including test bank, flashcards, PowerPoint slides, and instructor's manual</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Communication and culture.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Mass media and culture.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Communication</subfield>
   <subfield code="x">Social aspects.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Mass media</subfield>
   <subfield code="x">Social aspects.</subfield>
  </datafield>
  <datafield tag="905" ind1=" " ind2=" ">
   <subfield code="a">FO</subfield>
  </datafield>
  <datafield tag="852" ind1="0" ind2=" ">
   <subfield code="a">UPD</subfield>
   <subfield code="b">DMC</subfield>
   <subfield code="h">P 90</subfield>
   <subfield code="i">M563 2020</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
   <subfield code="a">Book</subfield>
  </datafield>
 </record>
</collection>
