00000nam a2200000 i 4500 UP-1685474870047036182 Buklod 20230520104108.0 t rm |||| ud cr mn ---m|||| 230520s2019 enk a r 001 0|eng d 9780857858016 FA-7057 Fastbooks Educational Supply, Inc. P2,300.00 DCFA rda eng DMLUC NC 997 M335 2019 Maffei, Grace Lees- author. Reading graphic design in cultural context Grace Lees-Maffei and Nicolas P. Maffei. London New York Bloomsbury Visual Arts 2019. xi, 230 pages illustrations (some color) 25 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references (219-220) and index. "Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalization, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands and everyday designed things including slogan t-shirts, car advertising, eBooks, corporate logos, posters and music packaging"--Back cover Graphic arts Social aspects. Maffei, Nicolas P. author. FO UPD DCFA NC 997 M335 2019 Book