Kwentong Jollibee a case study of Jollibee video advertisements' transition from traditional to new platforms

Kwentong Jollibee a case study of Jollibee video advertisements' transition from traditional to new platforms

This study aims to explain how online media platforms compare to traditional media platforms in promoting Jollibee. This study asks how Jollibee has utilized the online media platform for its video advertisements. Specifically, this study looks at how Jollibee has begun to direct its resources into...

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Bibliographic Details
Main Author: Tejada, Mia Trixia Ella Olarte (Author)
Other Authors: Feliciano, Rosa Maria T. (adviser.)
Format: Thesis
Language:English
Filipino
Subjects:
Formalism.
Advertising.
Fast food restaurants > Philippines.