00000nam a22000004i 4500 UP-1685474870047019845 Buklod 20240208092952.0 t gr |||| u| ta 240208|2018||||ph r |||| u|eng|| DMC rda eng fil LG 993.5 2018 M3 M463 Mendoza, Michelle Anne Garcia author How far I'll flow a cross-platfform analysis of the online programming of Buzzfeed's The Try Guys Michelle Anne Garcia Mendoza, author. Quezon City College of Mass Communication, University of the Philippines Diliman 2018. [xv], 94 leaves illustrations 26 cm. text rdacontent unmediated rdamedia volume rdacarrier Vita. Thesis (A.B. Broadcast Communication)--University of the Philippines Diliman, 2018. Available to the general public. Abstract Online programmers are responsible for sustaining audiences through platform affordances and traditional programming strategies to overcome the competitive, interactive, and accessible nature of digital media. This study investigates how programming applies to Facebook and YouTube in facilitating the audience flow and delivering the commodified market to advertisers. With Critical Political Economy utilized as a lens, this research examines that capitalist online media that drive, organize, and over-determine programming content and platforms to meet corporate interests. Through the programming and cross-platform analyses, it was determined that online programmers take advantage of architectural information and platform affordances in delivering content that are novel, trendy, and engaging. This new practice of programming allows online programmers to decide on and program options available to online users without the feeling of imposing content while still fulfilling their role as 'middlemen' to audiences and advertisers. Keywords: programming, audience flow, critical political economy, cross-platform, affordances, architectural information. Abstrakt Tungkulin ng online programmers ang pagpapanatili ng madla gamit ang platform affordances at tradisyunal na stratehiyang programming upang madaig ang mapagkumpitensya at malayang kalikasan ng digital media. Iniimbestigahan ng pag-aaral na ito kung papaano ginagamit ang programming sa Facebook at YouTube upang pangasiwaan ang audience flow at pagkakitaan ang madla ng mga advertisers. Gamit ang Critical Political Economy bilang lente, sinusuri ng pag-aaral na ito anf kapitalistang online media na nagdidikta ng nilalaman at organisasyon ng isang platform upang makamit ang interes ng iba't ibang mga korporasyon. Sa pamamagitan ng mga programming at cross-platform analyses, lumalabas sa datos na pinakikinabangan ng online programmers and architectural information at platform affordances upang makapagtanghal ng patok at nakakahalinang nilalaman para sa madla. Ang bagong kasanayan na ito ay nakatutulong sa pagdedesisyon ng mga online programmers nang hindi namemwersa ng madla habang patuloy na tinutugunan ang kanilang tungkulin bilang 'middlemen' sa pagitan ng madla at advertisers. Keywords: programming, audience flow, critical political economy, cross-platform, affordances, architectural information. Audiences Philippines. Economy Philippines. Digital media Philippines. Computer programmers Philippines. Advertisers Philippines. Vinculado, Jane O. adviser. UP FI UPD DMC LG 993.5 2018 M3 M463 Thesis