The media economy

The Media Economy analyzes the media industries and their activities from macro- to micro-levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis...

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Bibliografski detalji
Glavni autor: Albarran, Alan B. (Autor)
Format: Knjiga
Jezik:English
Serija:Media management and economics series
Teme: