Price sensitivity and willingness to pay based on consumer characteristics and product attributes

Price sensitivity and willingness to pay based on consumer characteristics and product attributes

Detalhes bibliográficos
Autor principal: Ariola, Helenay Ann C. (Autor)
Outros Autores: Bantang, Joanne R. (adviser.), Bantang, Johnrob Y. (adviser.)
Formato: Livro
Idioma:English
Publicado em: Quezon City College of Home Economics, University of the Philippines Diliman, 2021.
Assuntos:
Consumer behavior > Philippines > Metro Manila.
Acesso em linha:Abstract