Price sensitivity and willingness to pay based on consumer characteristics and product attributes

Price sensitivity and willingness to pay based on consumer characteristics and product attributes

Bibliografiske detaljer
Hovedforfatter: Ariola, Helenay Ann C. (Author)
Andre forfattere: Bantang, Joanne R. (adviser.), Bantang, Johnrob Y. (adviser.)
Format: Bog
Sprog:English
Udgivet: Quezon City College of Home Economics, University of the Philippines Diliman, 2021.
Fag:
Consumer behavior > Philippines > Metro Manila.
Online adgang:Abstract