<?xml version="1.0" encoding="UTF-8"?>
<collection xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd" xmlns="http://www.loc.gov/MARC21/slim">
 <record>
  <leader>00000nmm a2200000 i 4500</leader>
  <controlfield tag="001">UP-100084294495512225</controlfield>
  <controlfield tag="003">Buklod</controlfield>
  <controlfield tag="005">20231020140328.0</controlfield>
  <controlfield tag="006">m||||fo||d||||||||</controlfield>
  <controlfield tag="007">cr cn ||||||aa</controlfield>
  <controlfield tag="008">231020s2018    cau||||fo||d| ||||||engdd</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="a">9781071800638 (eBook)</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
   <subfield code="a">(CaToSAGE)SAGE000009230</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
   <subfield code="a">CaToSAGE</subfield>
   <subfield code="d">DMLR</subfield>
   <subfield code="e">rda</subfield>
  </datafield>
  <datafield tag="041" ind1="0" ind2=" ">
   <subfield code="a">eng</subfield>
  </datafield>
  <datafield tag="042" ind1=" " ind2=" ">
   <subfield code="a">DMLUC</subfield>
  </datafield>
  <datafield tag="084" ind1=" " ind2=" ">
   <subfield code="a">HM 623</subfield>
   <subfield code="b">S45 2018eb</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
   <subfield code="a">Sellnow, Deanna D.</subfield>
   <subfield code="e">author</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="4">
   <subfield code="a">The rhetorical power of popular culture</subfield>
   <subfield code="b">considering mediated texts</subfield>
   <subfield code="h">[electronic resource]</subfield>
   <subfield code="c">Deanna D. Sellnow.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
   <subfield code="a">Third edition.</subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2="1">
   <subfield code="a">Los Angeles, California</subfield>
   <subfield code="b">SAGE Publications, Inc.</subfield>
   <subfield code="c">2018</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
   <subfield code="a">online resource (324 pages)</subfield>
   <subfield code="b">illustrations</subfield>
  </datafield>
  <datafield tag="336" ind1=" " ind2=" ">
   <subfield code="a">text</subfield>
   <subfield code="2">rdacontent</subfield>
  </datafield>
  <datafield tag="337" ind1=" " ind2=" ">
   <subfield code="a">computer</subfield>
   <subfield code="2">rdamedia</subfield>
  </datafield>
  <datafield tag="338" ind1=" " ind2=" ">
   <subfield code="a">online resource</subfield>
   <subfield code="2">rdacarrier</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
   <subfield code="a">Title from title screen (viewed October 20, 2023)</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
   <subfield code="a">Includes bibliographical references and index</subfield>
  </datafield>
  <datafield tag="520" ind1="8" ind2=" ">
   <subfield code="a">Can television shows like Modern Family, popular music by performers like Taylor Swift, advertisements for products like Samuel Adams beer, and films such as The Hunger Games help us understand rhetorical theory and criticism? The Third Edition of The Rhetorical Power of Popular Culture offers students a step-by-step introduction to rhetorical theory and criticism by focusing on the powerful role popular culture plays in persuading us as to what to believe and how to behave. In every chapter, students are introduced to rhetorical theories, presented with current examples from popular culture that relate to the theory, and guided through demonstrations about how to describe, interpret, and evaluate popular culture texts through rhetorical analysis. Author Deanna Sellnow also provides sample student essays in every chapter to demonstrate rhetorical criticism in practice. This edition's easy-to-understand approach and range of popular culture examples help students apply rhetorical theory and criticism to their own lives and assigned work</subfield>
  </datafield>
  <datafield tag="588" ind1=" " ind2=" ">
   <subfield code="a">Description based on XML content</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Mass media and public opinion.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Rhetorical criticism.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Popular culture</subfield>
   <subfield code="x">Study and teaching.</subfield>
  </datafield>
  <datafield tag="776" ind1="0" ind2="8">
   <subfield code="i">Print version:</subfield>
   <subfield code="z">9781506315218.</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="0">
   <subfield code="y">Available for UP Diliman via SAGE Knowledge</subfield>
   <subfield code="u">https://sk.sagepub.com/books/the-rhetorical-power-of-popular-culture-3e</subfield>
  </datafield>
  <datafield tag="905" ind1=" " ind2=" ">
   <subfield code="a">FO</subfield>
  </datafield>
  <datafield tag="852" ind1="0" ind2=" ">
   <subfield code="a">UPD</subfield>
   <subfield code="b">DMLR</subfield>
   <subfield code="h">HM 623</subfield>
   <subfield code="i">S45 2018EB</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
   <subfield code="a">Electronic Resource</subfield>
  </datafield>
 </record>
</collection>
