Market analysis and positioning of processed halal chevon food products
Halal has gained popularity as a result of consumer concerns about food safety and ethical issues. Chevon is an important source of protein. However, no halal chevon products are commercially produced. Hence, the study aimed to develop positioning strategies to commercialize the products. A survey w...
| Published in: | Journal of Economics, Management & Agricultural Development Vol. 8, no. 2 (2022), 1-18 |
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| Format: | Article |
| Language: | English |
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2022
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