The role of the consumer in the marketing process

Bibliografske podrobnosti
izdano v:	Philippine Journal of Home Economics Vol. 13, no. 4 (Oct. 1962 - Dec. 1962), 25-30
Glavni avtor:	Avellana, Jose
Format:	Article
Jezik:	English
Izdano:	1962
Teme:	Consumer preferences Choice (Psychology) Market surveys Consumer behavior Marketing research