The role of the consumer in the marketing process

Bibliografski detalji
Izdano u:	Philippine Journal of Home Economics Vol. 13, no. 4 (Oct. 1962 - Dec. 1962), 25-30
Glavni autor:	Avellana, Jose
Format:	Članak
Jezik:	English
Izdano:	1962
Teme:	Consumer preferences Choice (Psychology) Market surveys Consumer behavior Marketing research