The role of the consumer in the marketing process

Detalles Bibliográficos
Publicado en:	Philippine Journal of Home Economics Vol. 13, no. 4 (Oct. 1962 - Dec. 1962), 25-30
Autor Principal:	Avellana, Jose
Formato:	Artigo
Idioma:	English
Publicado:	1962
Subjects:	Consumer preferences Choice (Psychology) Market surveys Consumer behavior Marketing research