The role of the consumer in the marketing process

The role of the consumer in the marketing process

Manylion Llyfryddiaeth
Cyhoeddwyd yn:Philippine Journal of Home Economics Vol. 13, no. 4 (Oct. 1962 - Dec. 1962), 25-30
Prif Awdur: Avellana, Jose
Fformat: Erthygl
Iaith:English
Cyhoeddwyd: 1962
Pynciau:
Consumer preferences
Choice (Psychology)
Market surveys
Consumer behavior
Marketing research