APA (7th ed.) Citation

Avellana, J. (1962). The role of the consumer in the marketing process. Philippine Journal of Home Economics.

Chicago Style (17th ed.) Citation

Avellana, Jose. "The Role of the Consumer in the Marketing Process." Philippine Journal of Home Economics 1962.

MLA (9th ed.) Citation

Avellana, Jose. "The Role of the Consumer in the Marketing Process." Philippine Journal of Home Economics, 1962.

Warning: These citations may not always be 100% accurate.