Bleisure a quantitative study on the destination as a factor in attending MICE events
Bleisure is the act of mixing business travel with leisure or vacation time. With the rise of bleisure, this research aimed to study if a destination is a significant consideration for attendance to a MICE event. Moreover, this research answered the question of what are the other factors that would...
| Τόπος έκδοσης: | Enderun Colleges Scholarly Review Vol. 3, no. 1 (2019 - 2020), 67-79 |
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| Κύριος συγγραφέας: | |
| Άλλοι συγγραφείς: | , , , |
| Μορφή: | Άρθρο |
| Γλώσσα: | English |
| Έκδοση: |
2019
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| Θέματα: |