Bleisure a quantitative study on the destination as a factor in attending MICE events

Bleisure is the act of mixing business travel with leisure or vacation time. With the rise of bleisure, this research aimed to study if a destination is a significant consideration for attendance to a MICE event. Moreover, this research answered the question of what are the other factors that would...

Täydet tiedot

Bibliografiset tiedot
Julkaisussa:Enderun Colleges Scholarly Review Vol. 3, no. 1 (2019 - 2020), 67-79
Päätekijä: Bernabe, Cynthia R.
Muut tekijät: Tagle, Isabel Beatriz, Amores, Anael, Francisco, Hazel, Winter, Myrrel
Aineistotyyppi: Artikkeli
Kieli:English
Julkaistu: 2019
Aiheet: