Bleisure a quantitative study on the destination as a factor in attending MICE events
Bleisure is the act of mixing business travel with leisure or vacation time. With the rise of bleisure, this research aimed to study if a destination is a significant consideration for attendance to a MICE event. Moreover, this research answered the question of what are the other factors that would...
| Publicat a: | Enderun Colleges Scholarly Review Vol. 3, no. 1 (2019 - 2020), 67-79 |
|---|---|
| Autor principal: | |
| Altres autors: | , , , |
| Format: | Article |
| Idioma: | English |
| Publicat: |
2019
|
| Matèries: |