Impact of advertisements on Philippine financial service firms' stock return

Bibliografske podrobnosti
izdano v:	Philippine Management Review Vol. 28 (2021), 25-36
Glavni avtor:	Centeno, Dave De Guzman
Drugi avtorji:	Yusoph, Al-Habbyel B.
Format:	Article
Jezik:	English
Izdano:	2021
Teme:	Advertising Endorsements in advertising