Impact of advertisements on Philippine financial service firms' stock return

Bibliografiske detaljer
Udgivet i:	Philippine Management Review Vol. 28 (2021), 25-36
Hovedforfatter:	Centeno, Dave De Guzman
Andre forfattere:	Yusoph, Al-Habbyel B.
Format:	Article
Sprog:	English
Udgivet:	2021
Fag:	Advertising Endorsements in advertising