Searching for the Filipino consumer identity in mobile phone advert

書目詳細資料
發表在:	Journal of Business, Education and Law Vol. 13, no. 1 (2007 - 2008), 92-105
主要作者:	dela Cruz, Rommel B.
格式:	Article
語言:	English
出版:	2007
主題:	Advertising cellular phones Consumer behavior Group identity Consumer preferences