Searching for the Filipino consumer identity in mobile phone advert

Searching for the Filipino consumer identity in mobile phone advert

Bibliografske podrobnosti
izdano v:Journal of Business, Education and Law Vol. 13, no. 1 (2007 - 2008), 92-105
Glavni avtor: dela Cruz, Rommel B.
Format: Article
Jezik:English
Izdano: 2007
Teme:
Advertising cellular phones
Consumer behavior
Group identity
Consumer preferences