Searching for the Filipino consumer identity in mobile phone advert

Searching for the Filipino consumer identity in mobile phone advert

書誌詳細
出版年:Journal of Business, Education and Law Vol. 13, no. 1 (2007 - 2008), 92-105
第一著者: dela Cruz, Rommel B.
フォーマット: 論文
言語:English
出版事項: 2007
主題:
Advertising cellular phones
Consumer behavior
Group identity
Consumer preferences