Searching for the Filipino consumer identity in mobile phone advert

Bibliografski detalji
Izdano u:	Journal of Business, Education and Law Vol. 13, no. 1 (2007 - 2008), 92-105
Glavni autor:	dela Cruz, Rommel B.
Format:	Članak
Jezik:	English
Izdano:	2007
Teme:	Advertising cellular phones Consumer behavior Group identity Consumer preferences