Searching for the Filipino consumer identity in mobile phone advert

Bibliografiske detaljer
Udgivet i:	Journal of Business, Education and Law Vol. 13, no. 1 (2007 - 2008), 92-105
Hovedforfatter:	dela Cruz, Rommel B.
Format:	Article
Sprog:	English
Udgivet:	2007
Fag:	Advertising cellular phones Consumer behavior Group identity Consumer preferences