TY  - JOUR
T1  - Searching for the Filipino consumer identity in mobile phone advert
JF  - Journal of Business, Education and Law
A1  - dela Cruz, Rommel B.
LA  - English
YR  - 2007
UL  - https://tuklas.up.edu.ph/Record/IPP-00000307701
KW  - Advertising cellular phones
KW  - Consumer behavior
KW  - Group identity
KW  - Consumer preferences
ER  -