Searching for the Filipino consumer identity in mobile phone advert

Searching for the Filipino consumer identity in mobile phone advert

Podrobná bibliografie
Vydáno v:Journal of Business, Education and Law Vol. 13, no. 1 (2007 - 2008), 92-105
Hlavní autor: dela Cruz, Rommel B.
Médium: Článek
Jazyk:English
Vydáno: 2007
Témata:
Advertising cellular phones
Consumer behavior
Group identity
Consumer preferences