TY  - JOUR
T1  - Technological adoption in the Philippines
JF  - Philippine Management Review
A1  - Zamora, Elvira A.
LA  - English
YR  - 1997
UL  - https://tuklas.up.edu.ph/Record/IPP-00000250651
KW  - Advertising
KW  - Technological innovations
KW  - Marketing
ER  -