Determinants of toothpaste brand choice in urban Philippines

Determinants of toothpaste brand choice in urban Philippines

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Bibliografske podrobnosti
izdano v:Philippine Management Review Vol. 12 (2005), 45-71
Glavni avtor: Gutierrez, Ben Paul B.
Format: Article
Jezik:English
Izdano: 2005
Teme:
Toothpaste
Brand choice
Brand name products
Consumer behavior