Determinants of toothpaste brand choice in urban Philippines

Detalhes bibliográficos
Publicado no:	Philippine Management Review Vol. 12 (2005), 45-71
Autor principal:	Gutierrez, Ben Paul B.
Formato:	Artigo
Idioma:	English
Publicado em:	2005
Assuntos:	Toothpaste Brand choice Brand name products Consumer behavior