Determinants of toothpaste brand choice in urban Philippines

Bibliografiske detaljer
Udgivet i:	Philippine Management Review Vol. 12 (2005), 45-71
Hovedforfatter:	Gutierrez, Ben Paul B.
Format:	Article
Sprog:	English
Udgivet:	2005
Fag:	Toothpaste Brand choice Brand name products Consumer behavior