Determinants of toothpaste brand choice in urban Philippines

Dades bibliogràfiques
Publicat a:	Philippine Management Review Vol. 12 (2005), 45-71
Autor principal:	Gutierrez, Ben Paul B.
Format:	Article
Idioma:	English
Publicat:	2005
Matèries:	Toothpaste Brand choice Brand name products Consumer behavior