Determinants of toothpaste brand choice in urban Philippines

Detalles Bibliográficos
Publicado en:	Philippine Management Review Vol. 12 (2005), 45-71
Autor Principal:	Gutierrez, Ben Paul B.
Formato:	Artigo
Idioma:	English
Publicado:	2005
Subjects:	Toothpaste Brand choice Brand name products Consumer behavior