00000cab a22000004a 4500 IPP-00000243321 IPP 20171106174917.0 171106s2008 xx d | ||r |||||eng|| eng Sanguyu, Christopher M. Innovation in the lantern industry of Pampanga 2008 tables, graph Pampanga's lantern industry lacks the impetus for innovation strategy to become globally competitive, and make significant contributions to local economy. It has lost to China in terms of market share; thus, it has to employ appropriate marketing strategy in order to produce and sell premium products focusing on design and craftsmanship. Furthermore, the lantern industry in Pampanga is dominated by micro enterprises with a few which can be classified as small to medium enterprises. Despite the spanning production and sale of holiday decor for several decades already, the small scale production capabilities of the firms and the lack of significant local government support through policy. Given these factors, an innovation strategy is developed in the following contexts: the characteristics of the firms, the environment of the firms, and the technology available to the firms. This innovation strategy is also developed using a relevant innovation theory. Lanterns Lanterns Pampanga Technological innovations Lantern industry Pampanga Philippine Journal of Public Administration Vol. LII, no. 1 (Jan. 2008), 66-80 UPD DCPA Article FI