The influence of materialism on consumer preferences A conjoint analysis approach

Dades bibliogràfiques
Publicat a:	Philippine Management Review Vol. 21 (2014), 39-52
Autor principal:	Zarco, Timothy H.
Format:	Article
Idioma:	English
Publicat:	2014
Matèries:	Materialism Conjoint analysis Consumer's preferences Experiential purchases