The influence of materialism on consumer preferences A conjoint analysis approach

Bibliografiske detaljer
Udgivet i:	Philippine Management Review Vol. 21 (2014), 39-52
Hovedforfatter:	Zarco, Timothy H.
Format:	Article
Sprog:	English
Udgivet:	2014
Fag:	Materialism Conjoint analysis Consumer's preferences Experiential purchases