The influence of materialism on consumer preferences A conjoint analysis approach

Detalles Bibliográficos
Publicado en:	Philippine Management Review Vol. 21 (2014), 39-52
Autor Principal:	Zarco, Timothy H.
Formato:	Artigo
Idioma:	English
Publicado:	2014
Subjects:	Materialism Conjoint analysis Consumer's preferences Experiential purchases