TY  - JOUR
T1  - Investigating product involvement issues for mobile phone services a study of Filipino mobile phone users
JF  - Philippine Management Review
A1  - Capistrano, Erik Paolo S.
LA  - English
YR  - 2013
UL  - https://tuklas.up.edu.ph/Record/IPP-00000241941
KW  - Product involvement
KW  - Consumer involvement
KW  - Product attributes
KW  - Mobile phones
KW  - Service attributes
ER  -