The 'like' advocacy facebook environmental campaigns and page followers' behavior in environmental initiatives
By applying agenda-setting theory in social media context, this study examines how environmental campaigns on Social Network Sites (SNSs), specifically Facebook, influence behavior among those "Liked" the environmental pages of EcoWaste Coalition, Greenpeace Philippines, and Tiktok Pilipin...
| Publié dans: | The Philippine Journal of Development Communication Vol. 5 (2013), 78-102 |
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| Format: | Article |
| Langue: | English |
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2013
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