Communication behavior and entrepreneurial traits of micro-entrepreneurs in Malaybalay City, Philippines

Entrepreneurs are known to have unique entrepreneurial traits, yet not much is known about how they communicate. This study dealt with the communication behavior of micro-entrepreneurs in Malaybalay City. It focused on information needs, information seeking and utilization behaviors, and information...

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Pubblicato in:The Philippine Journal of Development Communication Vol. 3 (Jan. 2010 - Dec. 2010), 1-24
Autore principale: Cabrera, Liza A.
Altri autori: Torres, Cleofe S.
Natura: Articolo
Lingua:English
Pubblicazione: 2010
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