Casting credibility patterns of audience assessment of TV news programs
This study describes the patterns of television (TV) viewers' assessment of news program credibility by utilizing secondary data from a survey of 1, 100 Metro Manila respondents. Through principal component analyses and multiple regressions, the survey reveals that certain attributes of newscas...
| Publicado no: | Plaridel Vol. 8, no. 1 (Feb. 2011), 51-70 |
|---|---|
| Autor principal: | |
| Outros Autores: | |
| Formato: | Artigo |
| Idioma: | English |
| Publicado em: |
2011
|
| Assuntos: |