Casting credibility patterns of audience assessment of TV news programs
This study describes the patterns of television (TV) viewers' assessment of news program credibility by utilizing secondary data from a survey of 1, 100 Metro Manila respondents. Through principal component analyses and multiple regressions, the survey reveals that certain attributes of newscas...
| Publicado en: | Plaridel Vol. 8, no. 1 (Feb. 2011), 51-70 |
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| Formato: | Artigo |
| Idioma: | English |
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2011
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