Casting credibility patterns of audience assessment of TV news programs
This study describes the patterns of television (TV) viewers' assessment of news program credibility by utilizing secondary data from a survey of 1, 100 Metro Manila respondents. Through principal component analyses and multiple regressions, the survey reveals that certain attributes of newscas...
| Vydáno v: | Plaridel Vol. 8, no. 1 (Feb. 2011), 51-70 |
|---|---|
| Hlavní autor: | |
| Další autoři: | |
| Médium: | Článek |
| Jazyk: | English |
| Vydáno: |
2011
|
| Témata: |