Casting credibility patterns of audience assessment of TV news programs

This study describes the patterns of television (TV) viewers' assessment of news program credibility by utilizing secondary data from a survey of 1, 100 Metro Manila respondents. Through principal component analyses and multiple regressions, the survey reveals that certain attributes of newscas...

Szczegółowa specyfikacja

Opis bibliograficzny
Wydane w:Plaridel Vol. 8, no. 1 (Feb. 2011), 51-70
1. autor: Dumdum, Omar O.
Kolejni autorzy: Garcia, Ma. Criselda A.
Format: Artykuł
Język:English
Wydane: 2011
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