APA (7th ed.) Citation

Roberto, N. (2015). How can market research be strategic when it plays more of a support role?. IN Marketing RX [column]. Philippine Daily Inquirer.

Chicago Style (17th ed.) Citation

Roberto, Ned. "How Can Market Research Be Strategic When It Plays More of a Support Role?. IN Marketing RX [column]." Philippine Daily Inquirer 2015.

MLA (9th ed.) Citation

Roberto, Ned. "How Can Market Research Be Strategic When It Plays More of a Support Role?. IN Marketing RX [column]." Philippine Daily Inquirer, 2015.

Warning: These citations may not always be 100% accurate.