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  1. 1

    Imagining yourself in the scene The interactive effects of goal-driven self-imagery and visual perspectives on consumer behavior. par Yuwei, Jiang

    Article

    Imagining yourself in the scene The interactive effects of goal-driven self-imagery and visual perspectives on consumer behavior.
  2. 2

    Power and action orientation Power as a catalyst for consumer switching behavior. par Yuwei Jiang

    Article

    Power and action orientation Power as a catalyst for consumer switching behavior.

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